Of course, the column itself is such drivel, that I guess it doesn't matter. Check this passage:
A well-funded trade union could make a million-dollar television ad buy, saturating the airwaves with lies about a candidate it opposes at the last moment. And candidates would have no control. What if Mr. Green Jeans were running for mayor, promising door-to-door recycling? Here comes the Exxon Co.: "We believe Mr. Green Jeans will be the best environmental steward possible. We endorse him wholeheartedly." Ouch.
"Mr. Green Jeans"? Really? And we're supposed to be saddened that newspapers are dying? Geez...and to think that there are actual journalists out there hurting for employment....